Southern Wesleyan University

Southern Wesleyan University

Why I SWU

In this testimonial campaign entitled, “Why I’m Going Back to School at Southern Wesleyan,” actual adult students speak from the heart about their very personal motivating factors for pursuing a college degree. The campaign is brought to life by making SWU (pronounced “swoo”) a playful verb that serves as a platform for social media, but more importantly, reinforces Southern Wesleyan name recognition throughout the campaign.

 

Facebook ad with boy in yellow shirt taking selfie with mom in the background Facebook ad with mom in car taking selfie with daughter in backseat Facebook ad with man at grill taking selfie with family in backround Woman taking selfie with couple in the background
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