Redefining ability and rebuilding a brand.

Client: Thrive Upstate | Brand Development

  • Branding
  • Digital

Following several years of bad press and a comprehensive reorganization to improve operations and oversight, South Carolina’s largest non-profit organization serving individuals with intellectual and related disabilities needed a fresh new brand identity. Crawford Strategy’s quantitative research led to the development of the Thrive Upstate brand identity, a name that focuses on the passionate quest for quality of life and maximum achievement. Pre- and post- benchmarking studies showed a 239% increase in positive brand perception.




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