Redefining ability and rebuilding a brand.
Client: Thrive Upstate | Brand Development
Following several years of bad press and a comprehensive reorganization to improve operations and oversight, South Carolina’s largest non-profit organization serving individuals with intellectual and related disabilities needed a fresh new brand identity. Crawford Strategy’s quantitative research led to the development of the Thrive Upstate brand identity, a name that focuses on the passionate quest for quality of life and maximum achievement. Pre- and post- benchmarking studies showed a 239% increase in positive brand perception.