You might be surprised to know that this famous South Carolina beach town, birthplace of the Shag and officially incorporated in 1968, had never had a brand standard for its travel marketing efforts. Our team and the NMB Convention & Visitors Bureau decided that had to change. The result? A comprehensive 16-page Brand Guidelines book that outlines the destination’s strategic position, values, voice and personality. The book also established a primary and secondary brand color palette and launched the Just Coast® marketing campaign.