During the winter holiday season, there’s a lot competing for our attention: Shopping. Parties. Family events. How do you convince people to make time for one more thing? You turn it into a can’t-miss tradition. For Ice on Main, our marketing has elevated the brand and the experience beyond ice skating. For our skaters, coming to downtown Greenville’s outdoor ice skating rink evolved into an annual tradition, an iconic part of the season and a memory-making “must do.” Since 2011, tens of thousands have descended on Greenville to lace them up and create new memories with us.