Hay Now: Visitors to this fun, funky (and somewhat quirky) corner of Western North Carolina know that a stay here stays with you. The area is beautiful, historic, affordable, inviting—and a bit unusual. Our marketing strategy highlights that personality by giving the area a voice that is funny and a bit edgy.
Once the brand was developed, we redesigned the website to bring that flavor to their digital properties—but more than that, we fixed critical technical errors that slowed down the site and limited organic reach. As a result, organic sessions practically exploded, with more than a 10x increase from 2015 to 2017.