Crawford Strategy Promotes Cody Sargent to Innovative New Role
Cody Sargent is Now Culture & Content Strategist at Crawford
Crawford Strategy, a full-service marketing and branding agency, has promoted Cody Sargent to culture and content strategist, a new role for the company. Sargent’s innovative position was created out of the agency’s dedication to its core values of quality, responsibility, flexibility, respect, and attitude. Sargent was uniquely qualified for this position after working closely with Crawford Strategy CEO Marion Crawford for more than two years as executive communications liaison.
“Cody has proven himself to be one of Crawford Strategy’s most ardent supporters and capable representatives, which is fitting for a former Clemson University cheerleader,” said SVP of Corporate Growth, Alison Mertens. “He has a proven passion for elevating the brands of both our organization and our clients in both business and community relations. His creative brain paired with his savvy organizational abilities make him an asset in a role that highlights Crawford’s commitment to living our brand.”
Sargent’s role will focus on enhancing internal culture, promoting the Crawford story, as well as community engagement and giving. He will also assist in business development and lead Crawford’s social media efforts, giving followers even greater insight into Crawford’s dedication to both business excellence and fun. Sargent will continue to interface with clients by joining the Crawford creative team as a content strategist, allowing him the opportunity to create compelling social media content for the unique organizations with which the agency works.
“I am thankful to work for a company that believes in having the right people doing the right jobs, empowering its employees to use their strengths in different ways and intentionally creating a culture that inspires longevity, creativity and dedication,” said Sargent. “We work hard for our clients because we have a shared mission—we care about what we do. It’s an exciting time to be a part of Team Crawford, and I am looking forward to continuing to serve our team, our community and our clients in a unique role.”
Cody found his passion for creative communications solutions through several leadership positions, jobs and internships while studying political science at Clemson University. Before joining Crawford, Cody worked in higher education marketing and national product sales strategy for a craft distillation group. Today, this native of the Upstate and lifelong Clemson Tiger works to build and promote the Crawford brand while helping clients craft messaging to do the same.