Alyssa Armor Joins Crawford as Senior Digital Manager
Crawford Strategy has recently added Alyssa Armor as senior digital manager, a new role within the company. In this position, Alyssa develops and executes digital strategies across platforms and channels with a focus on optimizing overall customer experience and driving results for clients.
“I’m thrilled to join such an incredible, talented and driven group of people who are dedicated to providing excellent work for the brands they represent,” said Alyssa. “I’m also very excited to work with fantastic clients that recognize the importance of digital marketing and truly value their customers above all else. This combination provides us wide-ranging possibilities and I look forward to maximizing these opportunities with the Crawford team.”
As the agency continues to expand its digital capabilities, Alyssa is a welcome addition to support the financial services team. She has more than five years of experience with a background creating multi-media campaigns for financial institutions. Her expertise includes Google Ads and Analytics, social media marketing, SEO, email marketing and content creation.
“We are delighted to welcome Alyssa and her extensive skills and knowledge to our team,” said SVP and Director of Client Operations, Andrea Stegall. “The industry is evolving and digital is a critical part of many strategies. Crawford Strategy offers clients a full-service approach, and this strengthens our growing digital team and capabilities.”
Originally from San Diego, Alyssa moved to Greenville in 2016 after graduating with a bachelor of arts in business marketing from Cedarville University in Ohio. Most recently, she worked for Your Marketing Co. as the Director of Digital and Social Marketing where she managed the development and execution of digitally focused strategic plans.
In her spare time, Armor enjoys spending time with her husband and pets, savoring Greenville’s cuisine and exploring the outdoors.