Greenville-Spartanburg International Airport

Elevating the Upstate with WINGSPAN

The Greenville-Spartanburg International Airport (GSP) is the Upstate’s only international airport. It serves more than 1.8 million passengers per year and serves six major airlines.

In 2014, GSP was in the midst of implementing a four-year terminal improvement program known as WINGSPAN. This program is the second and most substantial wave of renovations in the airport’s history and GSP wanted to keep passengers, the public, and the media informed at all stages of the process.

Crawford Strategy developed a communications program that included proactive media relations, a weekly blog, and a multi-year advertising campaign that included billboards, radio spots, and print and digital ads. All of these efforts have helped generate buzz and share the airport’s key messages throughout the travel community and around the region.