President and CEO
Marion is the founder of Crawford Strategy and oversees the day-to day-operations, as well as public relations and business development for the company. She has a particular expertise in healthcare marketing and crisis management. Early in her career, she spent time as a writer and reporter for WSPA-TV in Spartanburg and later for WLOS-TV in Asheville. In 2013, Marion was inducted into the Greenville Tech Entrepreneurs Forum. Marion received her bachelor’s degree in English from the University of Virginia.
Personal Fact: She is married with three children and loves to read mysteries
Andrea has more than 25 years of experience in the legal, financial, and marketing industries. Today she leads our large healthcare and banking client teams. She earned her bachelor’s degree from Lander University and also holds a Certified Equity Professional designation from Santa Clara University. Andrea currently serves on the Board of Directors of the Metro YMCA in Greenville.
Fun Fact: Hand-smocks clothing for her children
SVP, Director of Client Strategy
Andy brings 20 years of corporate and agency marketing experience to Crawford Strategy. He leads a dynamic team of account managers and guides strategic planning for our diverse range of clients. Andy has a bachelor’s degree in Advertising and a master’s degree in Mass Communications, both from the University of Florida.
Fun Fact: Wishes he was a professional soccer player
VP, Creative Director
Gregg has been honing his creative talents for over 20 years, working in every type of agency from large global agencies to small boutique shops. He develops creative strategy and oversees the final creative product for all Crawford Strategy’s clients. Gregg has a bachelor of fine arts degree in Graphic Design from Temple University’s Tyler School of Art. He believes people are smart and advertising should be too.
Fun Fact: Still sports a low single-digit handicap on the links.
Cyndy has more than 20 years of experience in the accounting industry. She is responsible for all of our accounting operations, as well as our human resources services, and essentially keeps the engine turning. Cyndy received her bachelor’s degree in Accounting from Strayer University and her associate degree in Accounting from Greenville Technical College.
Fun Fact: Loves Chihuahuas
Executive Communication Strategist
Robyn previously served as the Director of Public and Community Relations for the Greenville Health System for 16 years. Currently, she serves as the Executive Communication Strategist, helping clients with projects such as crisis communication planning, public speaking training, and presentation development.
In addition to her role at Crawford Strategy, Robyn serves as an Adjunct Professor at USC Upstate, Greenville Technical College, and Furman University for the Center for Corporate and Professional Development, where she teaches communication classes. She received her bachelor’s degree from Florida State University and her master’s degree in communications from the University of Michigan.
Lucy is responsible for managing the front desk operations, answering the phones and other administrative duties at Crawford. Previously, she worked as a marketing intern at Hagan Fine Art Gallery and a sales associate at Steven Shell Living in Charleston. Lucy received her bachelor’s degree in psychology from College of Charleston.
Fun Fact: Biked/hiked over 360 miles in less than a week on an intermediate hiking/biking tour throughout the coast of Croatia.
Michelle has a unique combination of experiences in hospitality, advertising, events, and human resources. She supports multiple account managers, assisting with client communications, advertising, and planning. Crawford Strategy’s resident Hokie, Michelle graduated from Virginia Tech with two Bachelor’s Degrees in Marketing and in Hospitality and Tourism Management. She also has a Master’s Degree in Education from Virginia Tech.
Fun Fact: She ran the 40th Annual Marine Corps Marathon in Washington, DC.
With over 18 years of brand and business development experience, John has a passion for growing client relationships and moving brands forward. At Crawford, he is responsible for managing the marketing opportunities and projects for a key financial client. John received his bachelor’s degree in Mass Communication from Winthrop University.
Fun Fact: Loves shooting hoops in the driveway with his kids and just being a dad
Lacey is our go-to for Event Management. She has been the lead on planning and executing events such as golf tournaments, ribbon cuttings, press conferences, anniversary galas, award presentations, and festivals. She strives to create events where our clients feel like their own guests. Originally from Maryland, she received her bachelor’s degree from Clemson University.
Fun Fact: Lacey would love to be a contestant on reality television
Kristen provides dedicated project management and direction to a key financial services sector client. She specializes in timeline management, process optimization and consistent branding. She received her bachelor’s degree in Speech Communication from Augustana College in Rock Island, IL.
Fun Fact: Is a certified scuba diver
Account Executive / Digital Specialist
Tyler joined Crawford Strategy from Minneapolis, MN, where he gained diverse client experience and a passion for developing strong relationships. As an account leader with digital expertise, he specializes in executing results-driven campaigns that meet clients’ strategic business and marketing objectives. Tyler graduated from Clemson University with a degree in Marketing and a minor in Psychology. He also has a Master of Business Administration degree from the University of Wisconsin Oshkosh.
Fun Fact: Tyler competed in cross country and track & field for Clemson University and the University of Wisconsin Oshkosh. His specialty was the 3,000-meter steeplechase, which incorporates 35 barriers in the race, seven of which are water pits.
PR Account Manager
Emily has more than seven years of experience in marketing strategy and PR. She achieves positive and strategic editorial coverage for clients by identifying compelling key messages, developing innovative marketing plans and cultivating relationships with media partners. Emily received her bachelor’s degree in political science from Wake Forest University.
Fun Fact: Has spent time living in Sydney, Australia and Geneva, Switzerland.
Sydney leads a number of diverse client accounts. She crafts strategic marketing and communication plans, provides creative direction, and executes marketing and public relations campaigns. She received her bachelor’s degree in Travel and Tourism from Clemson University and is currently involved in the Red Shoe Society, United Way, and Meals on Wheels.
Fun Fact: Was once an active pageant competitor
Account Supervisor, Client Services Manager
Nisha has more than 10 years of experience in the public relations and marketing industry. She is responsible for maintaining a positive media image for our clients. She develops key messages, creates PR plans, writes press releases and media advisories, and coordinates press conferences. Nisha received her bachelor’s degree in Broadcast Journalism from the University of South Carolina.
Fun Fact: Plays the piano
Isabel assists with research, planning and strategizing for a variety of clients in the financial, economic development, aviation and professional services industries. Her specialty is in Public Relations messaging and Social Media strategizing. She graduated from the University of South Carolina with a degree in Mass Communications and a minor in Graphic Design. Throughout college, Isabel held several internships including one at Crawford Strategy that focused primarily on public relations, marketing and social media writing.
Fun Fact: Is an adrenaline junkie and has gone skydiving
Marlena is responsible for designing unique, effective, and creative visual solutions. Her powerful blend of business and creative savvy allows her to visually interpret our clients’ business needs and bring clever ideas to life. She received her bachelor’s degree in Graphic Design from Auburn University.
Fun Fact: Is an amateur sushi chef
Anna assists multiple clients with research and planning, as well as the execution of advertising campaigns, sponsorships, and special events. She graduated from Clemson University with a major in Marketing and a minor in Business Management. During college, Anna held internships that focused on marketing, public relations, and event planning. Before joining the Crawford Strategy team, Anna worked as a professional recruiter for a staffing firm.
Fun Fact: Has skied on a slope used during the 2002 Winter Olympic Games in Salt Lake City
Ashley supports Crawford Account Managers through research, planning and client communication. She graduated from the University of South Carolina with a major in Broadcast Journalism and a minor in Business and is a devoted Gamecock fan. Ashley’s experience includes several internships, including a stint at the Upstate’s NBC news affiliate, WYFF4. After graduation, Ashley joined the ABC affiliate in Columbia, WOLO, as the morning news producer.
Fun Fact: She is a new mom to two kittens.
Hannah has more than six years of experience in the creative services industry. As an art director, she collaborates with the creative department to develop and implement unique ideas. Hannah received her bachelor’s degree in Graphic Communications from Clemson University.
Fun Fact: Her newest hobby is the banjo
Digital Marketing Strategist
Michelle has more than seven years of experience in online marketing. She crafts and executes digital marketing campaigns to help build brands. Michelle received her bachelor’s degree in Broadcast Journalism and Mass Communications from the University of South Carolina.
Fun Fact: Worked as a weathercaster at WACH FOX 57 before finding her true calling in online marketing
Sara Beth Trimble
Sara Beth has more than 18 years of experience in the marketing and advertising industry. She believes “minor details” is an oxymoron, and applies this philosophy to everything she does when managing resources for both Crawford Strategy and its clients. Managing the workload, budgets and forecasting, proofreading, print and video production – every day is different, which is why Sara Beth loves her job. A graduate of Jacksonville University, Sara Beth received a bachelor’s degree in Communications, with a specialization in Advertising and Public Relations.
Fun Fact: Favorite place to visit is Tortola, BVI
Jacqueline’s role at Crawford Strategy encompasses accounting tasks, financial reporting, and analysis. A die-hard Tarheel, she received her bachelor’s degree in Economics and Mathematical Decision Sciences from the University of North Carolina at Chapel Hill.
Fun Fact: Alternate profession would be a detective