Digital Marketing

Digital marketing is used to promote a company’s brand, products and services online. Through digital marketing, businesses can reach consumers who are ready to buy.


Crawford Strategy’s digital marketing team helps businesses connect with their target market. We offer a variety of services to fit every need, from à la carte website audits to full-scale SEO and SEM campaigns. Contact us today for more information or a custom quote.


Why Digital Marketing:

Digital marketing offers businesses an opportunity to tap into a lucrative and growing marketplace: the Internet. It is one of the most cost-effective forms of advertising, offers highly customizable campaigns and has one of the highest returns on investment (ROI) of all marketing methods.

 

In 2017, Internet advertising will overtake TV as the largest advertising platform. (Source: eMarketer)

 

Benefits of Digital Marketing:

Digital marketing offers businesses the following benefits:

  • Increased website traffic, leads, conversions and revenue
  • Cost-effective marketing with a low cost-per-lead (CPL)
  • An ability to reach consumers at all stages of the buy-cycle
  • Expansion into new local and global markets
  • Consumer insights, targeted messaging and increased engagement
  • Real-time data to measure and track return on investment (ROI)

Crawford Strategy offers highly customized digital marketing campaigns to help businesses build their brands, increase sales and grow brand awareness. We take the time to learn about each business’s unique needs, brand identity and industry. Contact us for more information on setting up a custom digital marketing campaign.

Our Digital Marketing Services:

Crawford Strategy utilizes the latest technologies and industry best practices to achieve real results for businesses through Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Search Engine Optimization (SEO)

SEO is the art and science of driving targeted organic traffic to a website. Unlike paid advertising, where traffic flow stops if advertising ceases, SEO offers long-term residual traffic well after a campaign ends. The primary purpose of an SEO campaign is to:

  • Increase organic website traffic
  • Improve website leads and conversions
  • Grow brand awareness
  • Establish industry expertise and thought leadership
  • Engage consumers, build trust and increase sales

SEO is a long-term marketing strategy that encompasses a variety of techniques, such as keyword research, on-page optimization, content marketing and link building. When SEO best practices are followed, a business’s website will be easily found by consumers searching for its products and services.

Search Engine Marketing (SEM)

SEM is the use of paid online advertising to promote and increase the visibility of a brand, product or service. Examples of SEM include:

  • Paid Search Advertising: Paid search advertising is used to drive traffic to websites through search engines, such as Google and Bing. Businesses bid to have their ads shown for specific keywords related to their brand, products or services and pay-per-click (PPC).
  • Display Advertising: Display advertising uses visual ads in the form of banners, rich media, video and more to drive traffic to websites. Businesses can use display ads to advertise on ad networks (e.g., Google’s Display Network), through programmatic advertising or as part of a native advertising campaign. Costs are typically incurred per every 1,000 impressions (CPI).
  • Social Media Advertising: Social media advertising has experienced explosive growth over the past few years, with each social channel developing its own advertising platform. Businesses that are successful with social media ads understand the unique demographics of their target market and nuances of how they utilize each social channel.

Crawford Strategy’s digital marketing team excels in both SEO and SEM. Our digital strategists can help businesses determine which digital marketing methods to invest in, analyze the effectiveness of existing campaigns, or create and manage entirely new campaigns. Contact us today for more information or a custom quote.