Digital marketing is used to promote a company’s brand, products and services online. Through digital marketing, businesses can reach consumers who are ready to buy.
Crawford Strategy’s digital marketing team helps businesses connect with their target market. We offer a variety of services to fit every need, from à la carte website audits to full-scale SEO and SEM campaigns. Contact us today for more information or a custom quote.
Digital marketing offers businesses an opportunity to tap into a lucrative and growing marketplace: the Internet. It is one of the most cost-effective forms of advertising, offers highly customizable campaigns and has one of the highest returns on investment (ROI) of all marketing methods.
In 2017, Internet advertising will overtake TV as the largest advertising platform. (Source: eMarketer)
Digital marketing offers businesses the following benefits:
Crawford Strategy offers highly customized digital marketing campaigns to help businesses build their brands, increase sales and grow brand awareness. We take the time to learn about each business’s unique needs, brand identity and industry. Contact us for more information on setting up a custom digital marketing campaign.
Crawford Strategy utilizes the latest technologies and industry best practices to achieve real results for businesses through Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
SEO is the art and science of driving targeted organic traffic to a website. Unlike paid advertising, where traffic flow stops if advertising ceases, SEO offers long-term residual traffic well after a campaign ends. The primary purpose of an SEO campaign is to:
SEO is a long-term marketing strategy that encompasses a variety of techniques, such as keyword research, on-page optimization, content marketing and link building. When SEO best practices are followed, a business’s website will be easily found by consumers searching for its products and services.
SEM is the use of paid online advertising to promote and increase the visibility of a brand, product or service. Examples of SEM include:
Crawford Strategy’s digital marketing team excels in both SEO and SEM. Our digital strategists can help businesses determine which digital marketing methods to invest in, analyze the effectiveness of existing campaigns, or create and manage entirely new campaigns. Contact us today for more information or a custom quote.