The online world is a constantly shifting and evolving environment with big opportunities for building your brand and capturing your audience’s attention. A successful digital marketing strategy unites your business goals with the needs of your customers. Whether it’s search engine marketing, developing a new website, or creating engaging email communications, we take both a strategic and a creative approach to utilizing digital technology.
Our digital media team learns about your business, your audience, your goals, and the scope of work. We then establish a timeline to develop your website.
Once the scope of work is established, we create a pages and purpose document that includes an overall outline of content, as well as mock-ups of page layouts.
Once approved, we build the site, and ensure it is responsive and functions properly on any digital or mobile device. We write SEO-friendly content, create compelling visuals, and keep the visibility of your site in search engines top-of-mind.
This is one of the most important steps in the process. We test the site on multiple devices, multiple times to work out any kinks or issues prior to launch.
Once we go live, it is important to make sure your content remains relevant. Ideally, your site development would be an ongoing process, with content updates schedule on a regular basis.
The goal of an email campaign is to reach your intended audience with a relevant message that's going to stand out in an inbox. The subject line must be straight-forward and attention-grabbing. The layout needs to be clear and concise so that your audience can find the information quickly and easily.
"When it comes to designing a website or email marketing campaign, the most important portion of the project is planning. Before designing visuals or coding, we investigate the client's needs and map out a strategy for reaching their audience effectively." ‐Taylor Perry, Web Designer