In today’s distracting and overwhelming environment, it has become increasingly more difficult for a brand to stand out in the crowd. To be successful, a brand should share its story in a way that compels people to want to learn more. At Crawford Strategy, our team of thinkers, designers, and strategists advance your brand through smart, eye-catching, strategic solutions. From your logo and company image to your internal communications and brand standards, we help you discover who you are – and most importantly, share who you are with the rest of the world.
The most critical first step in the branding process, this is where we get to know you, your business, your current image, and your company's personality.
Based on information gathered from the Discovery phase, we establish an overall style that reflects who you are, and what image you want to project.
To build an effective brand, it must maintain consistency. That's why we create an identity guideline that establishes brand standards and helps you and your company embrace and use your new brand.
We help you introduce your brand both internally and externally, offering support to ensure your new brand remains strong and consistent.
"Building a brand is one of the most rewarding experiences in the creative field. We're helping companies communicate who they are to the community in a very tangible way. It's an opportunity to create something entirely new that can have a huge impact." –Hannah Dillard and Marlena Sigman, Art Directors